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While I'm not graphic designer, I'm a photochopper and did CG work in Television. I think Joopin' is dead on. I think the Jeepz.com logo is "Branded" enough to keep font-wise. But his idea of adding a design element, ala the Nike swoosh or Target bullseye is a great idea.
I like what you've done thus far, i think you're definetly headed in the right direction, and have a good eye.
BTW- if you've got links to some of your work, I'd love to see it.
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Currently own a 98 XJ bone stock, but click Here: For pics of my TJ and old XJ.
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