[TerryMason]

Mopar® and the Mopar Underground team showcased their customized Jeep® vehicles and Dodge trucks at Moab Jeep Safari 2008 in March.

Simon Boag, President – Service & Parts/Mopar, Chrysler LLC - “We wanted our core off-road customers to talk about their vehicle usage so we can address their unmet needs and identify emerging product trends to better support their off-road adventures. Mopar prepped several vehicles for Moab Jeep Safari to gauge consumer feedback and reaction.”

Overseen by Ralph Gilles, Vice President of Jeep/Truck & CFM Design, Chrysler LLC, the Mopar Underground design team has been customizing production vehicles since its creation in 2002. The Mopar Underground design team creates vehicle concepts meant to develop performance parts, accessories and customization as well as new vehicle concepts.

“We try to push the boundaries of conventional thinking—customizing with no limits to creative expression and freedom, just the power to imagine. We want to build customized concept vehicles that flex the potential in our platforms, show that Chrysler, Jeep and Dodge vehicles are indeed designed for customization and keep the Mopar spirit and passion alive,” said Gilles.