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08-06-2012, 12:05 PM #1
Three Mopars earn Ideal Vehicle Awards
AutoPacific has named the Dodge Challenger, Dodge Charger and Jeep Grand Cherokee as winners of its 2012 Ideal Vehicle Awards based on owners’ ratings of their 2012 cars and trucks.
Based on the largest single-model-year survey of automotive owners, the IVAs are designed to help consumers make informed vehicle purchase decisions with a true “peer-to-peer” survey. More than 75,000 vehicle owners that had owned their vehicles for 90 days were surveyed to reveal the vehicles that best meet their owners’ demands. All major manufacturers were represented in the survey sample. Winners of the Ideal Vehicle Awards were selected based owners wanting the least amount of change across 15 key vehicle attributes including: exterior styling, exterior size, passenger roominess, cargo space, driver’s seat comfort, driver’s seat visibility, info/entertainment technology, interior lighting, power and acceleration, ease of getting in and out, interior storage compartments, ride, handling, safety features and tires and wheels.
“The significance of the Ideal Vehicle Awards is that they identify the automotive manufacturers that are listening to their buyers when updating and developing their latest cars,” said George Peterson, President of AutoPacific. “In addition to identifying segment winners, the IVAs also establish numerical Ideal Vehicle Ratings for virtually every passenger car and light truck in the United States market. With 38% of car buyers being positively influenced by owner-based awards like the IVAs, these awards can give car shoppers a good direction to go when searching for their next vehicle purchase.”
“Winning awards for Jeep and Dodge vehicles based on customer feedback is very gratifying,” said Doug Betts, Chrysler Group Senior V-P for quality. “Recognition by the customers proves we take consumer input very seriously in all the vehicles we design and build at Chrysler.”
In terms of total awards, Chrysler Group came in tied with Volkswagen for third, behind Honda/Acura and General Motors.
08-06-2012, 02:05 PM #2
And people thought Jeep couldn't do luxury.
Jeep can do EVERYTHING!
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