I have owned, maintained, and killed

many cars from many companies over the years. Plus working as a mechinic at a small dealership I have noticed the following when it comes to which plugs work best with engines from different countries.
American - Champion and some Bosch
Champoins always seem to do well and I have seen good results from the Bocsh +4 series. Many others seem to bog and idle rough.
European - Bosch
I have tried many other plugs but none seem to work as well in these cases.
Japanese - NGK
Again just like the Euros many tried and always best results with these.
(Not hard rules but found to be true most of the time)
Some times however it is on a motor by motor basis so it is up to you to find what works best for you.
Don't know if this helps but it is just from my own trials and errors.