i don't see how switching to an electric fuel pump would have any effect on the choke system. also you will need a fuel pressure regulator for the electric fuel pump to maintain 5 psi with the stock carter bbd carburetor. i would have to say that i dont recommend the electric fuel pump because i have seen a lot of problems with too much fuel pressure causing engine flooding and even engine FIRES. the stock mechanical fuel pump should work fine for most drivability issues except that in extreme off-road situations you can have some problems getting fuel to the carburetor. on my 89 yj i bought the weber carb conversion kit, it was about $300.00 but man was it ever sweet! failing that, it really shouldn't be that hard to repair the choke system on the stock carb, what is the little plastic thingie in question? on a cold morning it might be darn near impossible to get the motor started without a choke, you might try starting fluid. good luck, john