Despite raves from fans and dealers, DaimlerChrysler AG has decided not to build the Jeep Gladiator concept, a pickup that seemed like an ideal addition to Toledo Jeep Assembly’s new plant.
Although Chrysler officials deemed the Gladiator wouldn’t be profitable in the near term, the automaker hasn’t scrapped the idea, Chrysler spokesman David Barnas said yesterday.
“You can never say ‘never’ forever,†he said. “For right now, we’re not doing it.â€