2013 Wrangler Rubicon 10th Anniversary Edition

Looks like a nice, factory capable Jeep. Nice! But what does it cost? I'd bet most of the sales will be to Urbanites that rarely see roads that need 4WD much less Rubicon capabilities. It will take years before these vehicles trickle down to many of us who love to offroad, but have other bills to pay.
 
I like the bumpers but really dislike the red leather seats. I'm sure they'll sell a bunch of them but to me it's not worth the extra $$. I will still call mine a 10th anniversary rubicon whether they like it or not.
 

It'll probably be priced too high. It has slightly smaller wheels and a big drop in departure angle (40.6 to 33.1). I'd still rather build my own Rubi.

Without red leather seats... (they won't be leaving the tops off for long in the sun)
 
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