mud4feet
New member
I saw this on another forum (4bangersunlimited - thanx for the link Bounty):
Jeep Grand Cherokee Scales Penn Plaza
Chrysler Group took to the skies of Manhattan to launch its all-new 2005 Jeep Grand Cherokee Thursday as the SUV scaled the side of the 30-story building at 2 Penn Plaza next to Madison Square Garden.
The event and photo-opportunity drew as many as 500,000 craning heads as the SUV was pulled up the side of the building on the window-washing tracks. Contrary to appearances, it did not go up the side of the building under its own steam. No scantily clad women emerged from the SUV when it reached the top of the building through some onlookers had been hopeful.
Sales and marketing chief Joe Eberhard said he chose New York City to kick off the brand synonymous with off-roading because the new Grand Cherokee answers customer demands that every new Jeep have on-road manners as good as its off-road capability. "What better place to talk about how well it does on road than the streets of New York?" said Eberhard. The Northeast is the brand's top selling region.
Though the Jeep did not fall off the building, consumers can relive the Jeep Grand Cherokee climb at www.jeep.com/climb or at any of the participating Jeep dealerships nationwide.
Two Penn Plaza, which is located above one of the largest commuter stations in New York is among the busiest commercial districts in the country. A Chrysler spokesman on the scene said he did not know until the night before the event that the intersection of 33rd Street and 7th Avenue opposite the building was dominated by huge Nissan Pathfinder billboard. Oh well. -Jim Burt
Jeep Grand Cherokee Scales Penn Plaza
Chrysler Group took to the skies of Manhattan to launch its all-new 2005 Jeep Grand Cherokee Thursday as the SUV scaled the side of the 30-story building at 2 Penn Plaza next to Madison Square Garden.
The event and photo-opportunity drew as many as 500,000 craning heads as the SUV was pulled up the side of the building on the window-washing tracks. Contrary to appearances, it did not go up the side of the building under its own steam. No scantily clad women emerged from the SUV when it reached the top of the building through some onlookers had been hopeful.
Sales and marketing chief Joe Eberhard said he chose New York City to kick off the brand synonymous with off-roading because the new Grand Cherokee answers customer demands that every new Jeep have on-road manners as good as its off-road capability. "What better place to talk about how well it does on road than the streets of New York?" said Eberhard. The Northeast is the brand's top selling region.
Though the Jeep did not fall off the building, consumers can relive the Jeep Grand Cherokee climb at www.jeep.com/climb or at any of the participating Jeep dealerships nationwide.
Two Penn Plaza, which is located above one of the largest commuter stations in New York is among the busiest commercial districts in the country. A Chrysler spokesman on the scene said he did not know until the night before the event that the intersection of 33rd Street and 7th Avenue opposite the building was dominated by huge Nissan Pathfinder billboard. Oh well. -Jim Burt
